Set It Yourself.
Prove It With Data.
Buy across Google, Meta, Kakao, and Naver from a single platform.
Set precise audience targets using SKP and Lotte DMP data.
Korea's Only
DMP-Powered Self-Serve
4 Channels
Google, Meta, Kakao, Naver Unified
Real-Time
Measurement & Optimization
Self-Serve Freedom Meets
DMP Precision
Standard Self-Serve Ads
- Targeting based on platform-estimated data
- "People who might be interested"
CrossTarget Plus
- Targeting based on SKP and Lotte DMP real purchase, visit, and search histories
- "People who actually took action"
One Platform, Four Channels
No more separate logins for Google, Meta, Kakao, and Naver. Manage, compare, and optimize everything from CrossTarget Plus.
DMP-Powered Precision Targeting
Not platform estimates — real offline purchase, store visit, and subscription history data. Korea's only self-serve product with DMP integration.
Real-Time Performance Measurement
Compare performance across all channels in a single dashboard. Instantly see which channel, audience, and creative is driving results.
Real Results Powered by DMP Targeting
Candy Brand Case Study
Candy & herbal tea enthusiasts / iPhone users / Travel & leisure interests
0%↑
Total Buyers
Month-over-month
0%
Potential New Buyer Rate
36.5%↑
Avg. Purchase Value per Buyer
6.1%
Purchase Contribution
Health Drink & Meal Replacement Brand
Supplement & health food high-interest / Women 40+ / Existing buyer de-targeting
0%↑
Cross-Device DA Clicks
vs. Single Exposure
0%
Cross-Device Avg. Purchase Value
+0%
Overall Purchase Contribution
vs. CT Benchmark
0%↑
Buyer Growth Rate
Month-over-month