Why trust us instead of
running it yourself?
Self-Serve Execution
- Limited to platform's default targeting
- Age/gender/interest estimation data
- Manage each platform separately
- Manual optimization based on experience
Motiv Agency Execution
DMP Data-Driven- DMP behavioral data-based segment targeting
- Actual purchase/visit/subscription data
- Unified management across all media
- AI-powered auto-optimization + cost reduction
All media through one partner,
integrated execution
Search
- Naver Search Ads
- Kakao Keywords
Social
- TikTok
Video
- YouTube
- Naver TV
Display
- Kakao Moment
Reward / App
- Toss
- CashSlide
In-House Media
Naver Search Ads
Turn search intent on Korea's largest platform
into measurable business results
Precise Targeting
Keyword targeting based on search intent reaches high-potential customers at the right moment
Cost Efficiency
CPC-based billing means you only pay when users click. Maximize budget efficiency
Data-Driven Analysis
Real-time analysis of impressions, clicks, and conversions with keyword-level performance tracking
Korea's #1 Platform
40M+ monthly active users. Advertise on the dominant search platform in Korea
Ad Product Lineup
Site Search Ad(PowerLink)
CPCTop placement in search results. The most fundamental and effective search ad product
Shopping Search Ad
CPCProduct image and price displayed in Naver Shopping results. Optimized for purchase conversion
Brand Search Ad
Fixed-termPremium brand-exclusive zone at the very top of brand keyword searches
Content Search Ad(PowerContent)
CPCPlaced in blog and post content areas. Captures prospects in the research phase
Place Ad
CPCStore info displayed in Naver Map and Place results. Drives offline visits
Operation Process
Goal Setting
Define KPIs, budget & targets
Keyword Research & Setup
Big data-driven keyword strategy
Execution & Optimization
Real-time bid, creative & landing adjustments
Monitoring & Improvement
Daily/weekly performance analysis
Reporting & Insights
Regular reports + next strategy proposals
Why Motiv Intelligence
Big Data Keyword Strategy
Combining 40M DMP behavioral data with search trends to discover high-conversion keywords competitors miss
Cross-Channel Synergy
Link Naver Search Ads with CrossTarget TV, DSP, and Plus for full-funnel search→exposure→conversion strategy
Dedicated Operations Team
Industry-specialized operators handle everything from keyword selection to bid optimization and reporting
Automation Technology
Allstation AI keyword tools for automatic bid adjustment, low-performer exclusion, and new keyword discovery
Beyond self-serve targeting,
find real customers
Self-serve platforms use algorithm-estimated data. Motiv Agency uses actual behavioral data from 6 DMP partners to reach segments that platforms can't provide.
Self-Serve Default Targeting
"Women in 30s interested in beauty"
Motiv DMP Targeting
"Visited cosmetics stores in last 3 months + spent 300K+ KRW/month"
Guaranteed Performance
Higher conversion rates from targeting based on actual behavior. Campaigns designed with factual data, not estimates.
Cost Optimization
Precise targeting reduces wasted ad spend. Achieve higher ROAS with the same budget.
Cross-Media Synergy
Apply the same DMP segments across multiple platforms. Maximize conversion paths with cross-media retargeting.
Brands across industries
choose Motiv Agency
KT
TelecomNestlé
FoodBausch+Lomb
HealthcareBlue Buffalo
FashionHäagen-Dazs
FoodBepanthen
HealthcareMedia execution starts in 4 steps
Media Strategy
Analyze goals, budget, and industry to design the optimal media mix
DMP Segment Setup
Create target segments based on behavioral data and apply to media
Execution & Optimization
Unified execution across all media with AI-powered real-time optimization
Performance Report
Cross-media performance comparison and actionable insights