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[Motiv Intelligence Success Story] Interview w/ Semi Hong, RTBHouse Programmatic Media Buyer

3๋ถ„ ์ฝ๊ธฐ์•Œํ‹ฐ๋น„ํ•˜์šฐ์Šค์ฝ”๋ฆฌ์•„ ยท RTBHouse ยท ๋ชจํ‹ฐ๋ธŒ์ธํ…”๋ฆฌ์ „์Šค

Hello, everyone!๐Ÿ˜ƒ

Hello, everyone!๐Ÿ˜ƒ

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Today, we have an exclusive interview with Semi Hong, manager of RTB House Korea. In this video, we will learn about the role of a programmatic media buyer, Exelbid's strengths and digital marketing strategies in the cookieless era.

https://www.youtube.com/watch?v=My3knFOLE84

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Semi Hong, RTB House Korea

๐Ÿ“Œ RTB House White paper: https://blog.rtbhouse.com/whitepaper-deep-insights-from-early-fledge-experiments

๐Ÿ“Œ RTB House Homepage: https://www.rtbhouse.com

๐Ÿ“Œ RTB House Korea Blog: https://blog.naver.com/rtbhouse

๐Ÿ“Œ Motiv Inquiry: mbiz@motiv-i.com

๐Ÿ“Œ Motiv Homepage: https://www.motiv-i.com

๐Ÿ“Œ Motiv YouTube: https://www.youtube.com/@motiv\_intelligence

๐Ÿ“Œ Motiv Facebook: https://www.facebook.com/motivintelligence

๐Ÿ“Œ Motiv LinkedIn: https://www.linkedin.com/company/motiv-i/

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๊ด€๋ จ ์šฉ์–ด

RTB

Real Time Bidding. ์‹ค์‹œ๊ฐ„ ํ”„๋กœ๊ทธ๋ž˜๋จธํ‹ฑ ๊ด‘๊ณ  ๊ฒฝ๋งค

ํ”„๋กœ๊ทธ๋ž˜๋จธํ‹ฑ

Programmatic. ์†Œํ”„ํŠธ์›จ์–ด๋ฅผ ํ†ตํ•œ ์ž๋™ํ™”๋œ ๊ด‘๊ณ  ๊ฑฐ๋ž˜

DSP

Demand Side Platform. ๊ด‘๊ณ ์ฃผ ์ธก ๊ด‘๊ณ  ๊ตฌ๋งค ํ”Œ๋žซํผ

์ฟ ํ‚ค๋ฆฌ์Šค

Cookieless. ์„œ๋“œํŒŒํ‹ฐ ์ฟ ํ‚ค ์—†์ด ๊ด‘๊ณ ๋ฅผ ์šด์˜ํ•˜๋Š” ํ™˜๊ฒฝ

์ž์ฃผ ๋ฌป๋Š” ์งˆ๋ฌธ

๊ด‘๊ณ  ๋ฏธ๋””์—์ด์…˜์ด๋ž€ ๋ฌด์—‡์ธ๊ฐ€์š”?

๊ด‘๊ณ  ๋ฏธ๋””์—์ด์…˜(Mediation)์€ ์—ฌ๋Ÿฌ ๊ด‘๊ณ  ๋„คํŠธ์›Œํฌ๋ฅผ ํ•˜๋‚˜์˜ ํ”Œ๋žซํผ์—์„œ ๊ด€๋ฆฌํ•˜๊ณ , ๊ฐ€์žฅ ๋†’์€ ๋‹จ๊ฐ€๋ฅผ ์ œ์‹œํ•˜๋Š” ๋„คํŠธ์›Œํฌ์˜ ๊ด‘๊ณ ๋ฅผ ์ž๋™์œผ๋กœ ์„ ํƒํ•ด ๊ฒŒ์žฌํ•˜๋Š” ๊ธฐ์ˆ ์ž…๋‹ˆ๋‹ค. Fill-Rate์™€ eCPM์„ ๋™์‹œ์— ๋†’์ด๋Š” ๋ฐ ํšจ๊ณผ์ ์ž…๋‹ˆ๋‹ค.